Founded by the visionary French entrepreneurs Maria and Rosy Carita, the eponymous brand has been the emblem of ultra-premium skincare and exceptional beauty professionalism since 1945. Rosy and Maria Carita forever changed the course of Parisian style and elegance, they possessed an innate understanding of beauty in all forms. Carita is the story of a Maison, an address, 11 Faubourg Saint Honore, Paris that has welcomed international elites for the past seventy years, from celebrities to crowned heads. A place that transforms and illuminates women from head to toe, from skincare to hairdressing to make-up. Carita is the story of a professional Maison always at the forefront of modernity. For the past two years the Carita teams have been preserving the history of this distinctive Maison, patiently reconstituting its exceptional heritage.
In celebration of Carita’s new chapter, this latest book tells the story of the brand’s rich history and legacy through the years with archival imagery, magazine spreads, guestbook entries, letters, illustrations and more. Author Laurence Benaim’s text takes readers behind the Maison’s doors to discover the Carita magic and what made 11 rue du Faubourg Saint-Honore one of Paris’s most talked about addresses, with musings and memories from some of their most devoted clients such as Mireille Darc, the Duchess of Windsor, Francoise Hardy and more.
Limited edition, gift wrapping:
- 250 pages
- Over 200 illustrations
- English language
- Released in January 2023
- W 28 x L 35.3 x D 4.5 cm
- Silk Hardcover in silk slipcase
- ISBN: 9781649800671
- 3.1 kg
About Author:
Laurence Benaim is a journalist, writer, publisher, fashion curator and expert who is based in Paris. She has written a number of books, including biographies on Yves Saint Laurent, Marie-Laure de Noailles, and Jean-Michel Frank, among other subjects. She has written a number of books for Assouline, including Orientalism Style, Yves Saint Laurent: The Impossible Collection, Dior by Yves Saint Laurent, and other titles.
Reviews and mentions of the book in the press:
Home Sweet Home! These 4 Houston Spots Have Housewarming Gifts for Every Occasion; By Elisabeth Brigham, Modern Luxury Houston Online (USA), March 2023
CARITA, le livre, ShowCase Online (France), February 2023
Carita 11 Fbg Saint Honore, le livre d’une adresse mythique; By: Claudine Hesse, Allures Online (France), February 2023
La Maison de Beaute Carita inspire un livre; By: Julie De los Rios, Biblond Online (France), January 2023
Carita et Assouline devoilent un bel ouvrage, Monsieur Madame Online (France), January 2023
Carita s’associe a Assouline et devoile un livre inedit; By: Yanis Bargoin, Fresh Magazine Online (France), January 2023
Le nouveau sac Dior, recycler ses baskets... L'Imperatif Madame; By: Victoria Hidoussi, Madame Figaro Online (France), January 2023
